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~subject:"Handelsmarketing"
~subject:"Social Web"
~type_genre:"Collection of articles of several authors"
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Handelsmarketing
Social Web
Mobile Marketing
75
Mobile marketing
75
Deutschland
57
Germany
57
Electronic Commerce
39
Internet
37
E-commerce
36
Theorie
29
Theory
29
Beziehungsmarketing
20
Relationship marketing
20
Marketing
18
Online-Marketing
12
Lieferantenmanagement
11
Supplier relationship management
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Wettbewerbsstrategie
9
Kundenmanagement
8
Mobile communications
8
Mobilkommunikation
8
Online retailing
8
Online-Handel
8
Telemarketing
8
Direct marketing
7
Direktmarketing
7
Market research
7
Marktforschung
7
Brand management
6
Competitive strategy
6
Markenführung
6
Social web
6
USA
6
United States
6
Welt
6
World
6
Consumer behaviour
5
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11
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Collection of articles of several authors
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41
Aufsatz in Zeitschrift
41
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25
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25
Sammelwerk
11
Hochschulschrift
7
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7
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Ratgeber
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Amtsdruckschrift
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German
8
English
3
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Bliemel, Friedhelm
3
Bauer, Hans H.
2
Ahlert, Dieter
1
Braun, Gabriele
1
Dix, Steve
1
Fassott, Georg
1
Greve, Goetz
1
Rodgers, Shelly
1
Theobald, Axel
1
Thorson, Esther
1
Tscheulin, Dieter K.
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Institution
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Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
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Edition Lebensmittel-Zeitung
1
International journal of internet marketing and advertising : IJIMA
1
Jahrbuch Handelsmanagement
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
11
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1
Digital advertising : theory and research
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011636041
Saved in:
2
Special issue: Social media and
mobile
marketing
innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
3
Social media and
mobile
marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
4
Leitfaden digitaler Dialog
Braun, Gabriele
(
ed.
)
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10014011753
Saved in:
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
Saved in:
6
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003438504
Saved in:
7
Electronic retailing
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001670411
Saved in:
8
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
2000
-
3., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001488582
Saved in:
10
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000681796
Saved in:
1
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