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~subject:"Harley-Davidson Motor Company"
~type_genre:"Aufsatz im Buch"
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Harley-Davidson Motor Company
Motorcycle
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Motorrad
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Automotive industry
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Kfz-Industrie
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Brand management
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1885-1973
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Auslandsinvestition
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Arnezeder, Christian
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Best practice der Markenführung
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
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Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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