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~subject:"Herkunftsbezeichnung"
~type:"article"
~type_genre:"Fallstudie"
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Search: subject_exact:"Country-of-origin effect"
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Herkunftsbezeichnung
Designation of origin
10
Brand management
3
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3
Holiday behaviour
2
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2
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2
Urlaubsverhalten
2
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Chuthaporn Ngokkuen
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Journal of hospitality marketing & management
2
Ancrages culturels dans un monde en mutation
1
Asian Pacific economic literature
1
Brand management in emerging markets : theories and practice
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Strategic place branding methodologies and theory for tourist attraction
1
The challenge of BRIC multinationals
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Early internationalisation of new and small Indian firms : an exploratory study
Arte, Pratik
;
Barron, Andrew
- In:
The challenge of BRIC multinationals
,
(pp. 525-558)
.
2017
Persistent link: https://www.econbiz.de/10011583747
Saved in:
2
Country of origin effects : the interaction of place and product?
Clifton, Nick
- In:
Strategic place branding methodologies and theory for …
,
(pp. 283-307)
.
2017
Persistent link: https://www.econbiz.de/10011694222
Saved in:
3
Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Urban, Sabine
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 173-191)
.
2016
Persistent link: https://www.econbiz.de/10011619352
Saved in:
4
Geographical indication protection and rural livelihoods : insights from India and Thailand
Jena, Pradyot Ranjan
;
Chuthaporn Ngokkuen
;
Rahut, Dil …
- In:
Asian Pacific economic literature
29
(
2015
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10011412227
Saved in:
5
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
6
The relationship between travel constraints and destination image : a case study of Brunei
Chen, Huei-ju
;
Chen, Po-ju
;
Okumus, Fevzi
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 198-208
Persistent link: https://www.econbiz.de/10009687029
Saved in:
7
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
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8
Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
Saved in:
9
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
10
Relationship between destination image and behavioral intentions of tourists to consume cultural attractions
Ramkissoon, Haywantee
;
Uysal, Muzaffer
;
Brown, Keith
- In:
Journal of hospitality marketing & management
20
(
2011
)
5/6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10009300562
Saved in:
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