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~subject:"Hochschule"
~subject:"Services marketing"
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Services marketing
Dienstleistungsqualität
142
Service quality
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service quality
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customer satisfaction
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satisfaction
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Services marketing quarterly
44
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ECONIS (ZBW)
44
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1
Role of facilitators in the medical tourism industry : a study of medical tourism facilitators in an emerging market
Rydback, Michelle
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10013178029
Saved in:
2
I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
Saved in:
3
Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita
;
Saxena, Garima
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
Saved in:
4
Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress
Swani, Kunal
;
Wamwara, Wakiuru
;
Goodrich, Kendall
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 329-352
Persistent link: https://www.econbiz.de/10013352807
Saved in:
5
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
6
Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
Saved in:
7
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
8
Impact of internal branding on student engagement : insights from a South African university
Maunze, O'bidie Rudo
;
Abratt, Russell
;
Mingione, Michela
- In:
Services marketing quarterly
41
(
2020
)
2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10012256934
Saved in:
9
Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen
;
Koku, P. Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
Saved in:
10
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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