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~subject:"Humor mechanisms"
~subject:"Product types"
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Humor mechanisms
Product types
Advertising appeal
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Female role depiction
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Product color matrix
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Lin, Chyong-Ling
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Lo, Wen-Chi
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Yeh, Jin-Tsann
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Quality & Quantity: International Journal of Methodology
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Humor roles of females in a product color matrix: a qualitative conceptual development
Lin, Chyong-Ling
;
Yeh, Jin-Tsann
;
Lo, Wen-Chi
- In:
Quality & Quantity: International Journal of Methodology
46
(
2012
)
1
,
pp. 365-370
Persistent link: https://www.econbiz.de/10009396054
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