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~subject:"IMC"
~subject:"Social Web"
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IMC
Social Web
social media
Marketing management
160
Marketingmanagement
160
marketing communications
90
Marketing communications
89
Consumer behaviour
79
Konsumentenverhalten
76
Brand management
63
Markenführung
63
Internet marketing
61
Online-Marketing
59
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58
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51
Advertising
46
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46
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46
Marketing
41
integrated marketing communications
41
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34
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32
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32
Brand image
31
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31
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30
Öffentlichkeitsarbeit
29
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28
Advertising effects
27
MARKETING COMMUNICATIONS
17
Social media
17
МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ
17
Viral marketing
16
Virales Marketing
16
Corporate social responsibility
15
advertising
14
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Milne, George R.
3
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2
Bao, Tong
2
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2
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2
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2
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2
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of marketing communications
5
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Palgrave Studies of Marketing in Emerging Economies
2
Springer eBook Collection
2
The journal of business & industrial marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
California management review
1
Central European business review : CEBR
1
Conference proceedings Trends in Business Communication 2020
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of decision sciences, risk and management
1
Journal of business strategy
1
Journal of communication management : an international journal
1
Journal of economics & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Problems and perspectives in management : PPM ; international research journal
1
Proceedings of International Academic Conferences
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ECONIS (ZBW)
65
RePEc
3
BASE
1
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61
Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
Saved in:
62
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
63
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
64
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
65
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
66
New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Uzunoğlu, Ebru
;
Öksüz, Burcu
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 270-290
Persistent link: https://www.econbiz.de/10010390882
Saved in:
67
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
68
An integrative apporach to eWOM and
marketing
communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
69
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
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