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~subject:"IT-gestütztes Marketing"
~subject:"Taiwan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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IT-gestütztes Marketing
Taiwan
Insurance marketing
79
Versicherungsmarketing
79
Deutschland
32
Germany
31
Beziehungsmarketing
16
Relationship marketing
16
Lebensversicherung
15
Life insurance
15
Theorie
13
Theory
13
Versicherungsbetrieb
13
Versicherung
12
Insurance
10
Insurance intermediation
9
Versicherungsvermittlung
9
Distribution channel
5
USA
5
United States
5
Vertriebsweg
5
Financial services
4
Finanzdienstleistung
4
Market segmentation
4
Marktsegmentierung
4
Versicherungswirtschaft
4
Automobile insurance
3
Computer-assisted marketing
3
Consumer behaviour
3
Erfolgsfaktor
3
Insurance market
3
Kfz-Versicherung
3
Konsumentenverhalten
3
Marketing
3
Marketing cooperation
3
Marketingkooperation
3
Marketingmanagement
3
South Korea
3
Success factor
3
Südkorea
3
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Article
5
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Aufsatz in Zeitschrift
Thesis
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English
4
German
2
Author
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Chen, Mei Su
2
Chang, Pao-long
1
Juan, Liu Hong
1
Karow, Ingo
1
Lai, Gene C.
1
Liang, Li-jeng
1
Munzer, Iris
1
Rödenbeck, Dirk
1
Soopramanien, Didier
1
Wang, Mu-lan
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Dissertation.de
1
Global journal of business research : GJBR
1
International journal of retail & distribution management
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
1
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ECONIS (ZBW)
6
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1
A structural equation model of the personalities and work achievement of life insurance salespersons : evidence from Taiwan
Wang, Mu-lan
;
Liang, Li-jeng
- In:
Global journal of business research : GJBR
6
(
2012
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10009389903
Saved in:
2
Distribution systems, loyalty and performance
Chen, Mei Su
;
Lai, Gene C.
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 698-718
Persistent link: https://www.econbiz.de/10008651868
Saved in:
3
Distribution channel strategy and efficiency performance of the life insurance industry in Taiwan
Chen, Mei Su
;
Chang, Pao-long
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009562575
Saved in:
4
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
Saved in:
5
IT-Vertriebsunterstützung optimiert Kosten und Vertriebserfolg
Rödenbeck, Dirk
;
Karow, Ingo
- In:
Versicherungswirtschaft : Magazin für Führungskräfte …
64
(
2009
)
7
,
pp. 499-501
Persistent link: https://www.econbiz.de/10003824856
Saved in:
6
Mikrogeographische Marktsegmentierung im Database-Marketing von Versicherungsunternehmen
Munzer, Iris
-
2000
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10013436477
Saved in:
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