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~subject:"India"
~subject:"Innovationsmanagement"
~type_genre:"Working Paper"
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Innovationsmanagement
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
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Market orientation, marketing innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
-
2005
Persistent link: https://www.econbiz.de/10003048629
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3
Opening up to foreign competition : an analysis of Indian durable consumer goods industry
Sanyal, Amal
;
Patibandla, Murali
-
1999
Persistent link: https://www.econbiz.de/10001380237
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