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~subject:"Industry 4.0"
~subject:"Viral marketing"
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Horváth, Dóra
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Djuricin, Dragan
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Hortovanyi, Lilla
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Advertising in new formats and media : current research and implications for marketers
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International journal of production research
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ECONIS (ZBW)
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Assessment of digital maturity : the role of resources and capabilities in digital transformation in B2B firms
Hortovanyi, Lilla
;
Morgan, Robert
;
Vuksanović, Iva
; …
- In:
International journal of production research
61
(
2023
)
23
,
pp. 8043-8061
Persistent link: https://www.econbiz.de/10014452340
Saved in:
2
Driving forces and barriers of Industry 4.0 : do multinational and small and medium-sized companies have equal opportunities?
Horváth, Dóra
;
Szabó, Roland Zs.
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 119-132
Persistent link: https://www.econbiz.de/10012134843
Saved in:
3
Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
Saved in:
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