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~subject:"Information services"
~type_genre:"Arbeitspapier"
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Information services
Computer-assisted marketing
37
IT-gestütztes Marketing
37
Theorie
10
Theory
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Beziehungsmarketing
8
Relationship marketing
8
Market research
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Marktforschung
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Datenbank
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Marketing
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Consumer behaviour
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Customer value
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Data Mining
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Deutschland
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Germany
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Konsumentenverhalten
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Kundenwert
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Algorithm
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Algorithmus
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Automotive industry
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Bank marketing
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Bankmarketing
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Betriebliches Informationssystem
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Business intelligence system
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Complementary goods
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Computerized method
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Computerunterstützung
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Customer analysis
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Data mining
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Data processing
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Datenverarbeitung
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ERP system
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ERP-System
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Erfolgsfaktor
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Informationsdienstleistung
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Kfz-Industrie
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Komplementärgüter
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Kundenanalyse
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Arbeitspapier
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German
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Weiler, Tobias
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Wölfel, Julia
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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ECONIS (ZBW)
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Wölfel, Julia
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Weiler, Tobias
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2008
Persistent link: https://www.econbiz.de/10003882664
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Wölfel, Julia
;
Weiler, Tobias
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2008
Persistent link: https://www.econbiz.de/10003882667
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