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~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
3,429
Business-to-business marketing
3,429
Lieferantenmanagement
1,432
Supplier relationship management
1,432
Relationship marketing
735
Beziehungsmarketing
731
Marketingmanagement
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Marketing management
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Electronic Commerce
336
E-commerce
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Deutschland
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Theory
294
Germany
292
Theorie
292
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274
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267
Brand management
262
Salespeople
256
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256
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251
Consumer behaviour
202
Konsumentenverhalten
202
Marketing
189
Business network
186
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186
Social Web
182
Social web
182
Online-Marketing
164
B2B
160
Value creation
159
Betriebliche Wertschöpfung
158
Bundling strategy
157
Leistungsbündel
157
Customer satisfaction
156
Kundenzufriedenheit
156
Internet marketing
154
Customer value
141
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36
Thesis
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German
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Baumgarth, Carsten
8
Christodoulides, George
6
Homburg, Christian
5
Binckebanck, Lars
4
Burmann, Christoph
4
Cantù, Chiara
4
Johnston, Wesley J.
4
Keller, Kevin Lane
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Beverland, Michael B.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Mohan, Mayoor
3
Möhring, Monika Maria
3
Pförtsch, Waldemar A.
3
Richter, Markus
3
Schallmo, Daniel
3
Schmitt, Jens
3
Schultheiss, Björn
3
Sharma, Piyush
3
Singh, Jaywant
3
Ahlert, Martin
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Biedenbach, Galina
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Brock, Christian
2
Cassia, Fabio
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Springer Fachmedien Wiesbaden
5
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
University of Madras / Department of Commerce
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
90
The journal of business & industrial marketing
38
Journal of business research : JBR
16
Journal of business-to-business marketing
15
SpringerLink / Bücher
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
7
Innovatives Markenmanagement
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
The Oxford handbook of strategic sales and sales management
2
The journal of brand management : an international journal
2
The journal of services marketing
2
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ECONIS (ZBW)
391
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391
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
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