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~subject:"Innovation"
~subject:"Marketplace opportunity analysis"
~type_genre:"Article in journal"
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Journal of historical research in marketing
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Research versus development, external knowledge, and firm innovation
Lopes Bento, Cindy
;
Simeth, Markus
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 768-792
Persistent link: https://www.econbiz.de/10014555465
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2
Sitting on the fence : integrating the two worlds of scientific discovery and invention within the firm
Sheer, Lia
- In:
Research policy : policy, management and economic …
51
(
2022
)
7
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013433640
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3
Realizing marketplace opportunity : how research on the black consumer market influenced mainstream marketers, 1920 - 1970
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010200716
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