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~subject:"Innovation"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
~type_genre:"Personenfestschrift"
~type_genre:"Sammlung"
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Innovation
B-to-B-Marketing
485
Business-to-business marketing
485
Lieferantenmanagement
84
Supplier relationship management
84
Deutschland
64
Germany
64
Beziehungsmarketing
52
Relationship marketing
52
Marketing management
51
Marketingmanagement
51
Theorie
47
Theory
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Brand management
45
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45
E-commerce
32
Electronic Commerce
32
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30
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23
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23
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Johnston, Wesley J.
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2
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1
Biehn, Niels
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Bueno Merino, Pascale
1
Chandy, Rajesh K.
1
Denize, Sara
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Innovation in pricing : contemporary theories and best practices
4
The Oxford handbook of strategic sales and sales management
2
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
1
Economies et sociétés ; 45,4
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Services, experiences and innovation : integrating and extending research
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1
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
2
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
3
Innovation in estimating willingness to pay
Biehn, Neil
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 302-312)
.
2018
Persistent link: https://www.econbiz.de/10011713358
Saved in:
4
Relationship marketing and entrepreneurial innovation : a B2B context of stakeholder relationship management
Idris, Hasina
;
Shams, S. M. Riad
- In:
Business models for strategic innovation : …
,
(pp. 125-151)
.
2018
Persistent link: https://www.econbiz.de/10011855828
Saved in:
5
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
Saved in:
6
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
Saved in:
7
Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 288-297)
.
2013
Persistent link: https://www.econbiz.de/10009628014
Saved in:
8
Key questions on innovation in the B2B context
Tellis, Gerard J.
;
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
- In:
Handbook of business-to-business marketing
,
(pp. 582-595)
.
2012
Persistent link: https://www.econbiz.de/10009500117
Saved in:
9
Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B
Bueno Merino, Pascale
;
Grandval, Samuel
-
2011
Persistent link: https://www.econbiz.de/10009580275
Saved in:
10
Organizational commitment to sales
Johnston, Wesley J.
;
Peters, Linda D.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 457-488)
.
2011
Persistent link: https://www.econbiz.de/10008991458
Saved in:
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