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~subject:"Innovation"
~type_genre:"Mikroform"
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New product development
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Burger, Philip Clinton
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Massy, William Francis
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Market segments and information flows in a new product introduction
Burger, Philip Clinton
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1968
Persistent link: https://www.econbiz.de/10001966240
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Innovation and market penetration : study in the analysis of new product demand
Massy, William Francis
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1960
Persistent link: https://www.econbiz.de/10002429496
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