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~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Mobile Business"
~type_genre:"Aufsatz im Buch"
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Innovation adoption
Konsumentenverhalten
Mobile Business
Mobile application
257
Mobile Anwendung
256
Mobile communications
50
Mobilkommunikation
50
Mobile business
24
Consumer behaviour
22
Mobile phone
22
Mobiltelefon
22
USA
18
United States
18
Deutschland
17
Germany
17
Innovationsakzeptanz
15
Theorie
13
Theory
13
Internet marketing
12
Online-Marketing
12
Computerspiel
11
Video game
11
Data protection
10
Data security
10
Datenschutz
10
Datensicherheit
10
E-Learning
10
E-learning
10
Computer network
9
Computernetz
9
Digitale Dienste
9
E-Health
9
E-health
9
Mobile Marketing
9
Mobile marketing
9
Web-based service
9
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
8
Social web
8
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Undetermined
26
Free
1
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Article
49
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Aufsatz im Buch
Article in journal
522
Aufsatz in Zeitschrift
522
Book section
49
Graue Literatur
31
Non-commercial literature
31
Hochschulschrift
21
Arbeitspapier
14
Working Paper
14
Collection of articles of several authors
9
Sammelwerk
9
Thesis
7
Conference paper
6
Konferenzbeitrag
6
Aufsatzsammlung
5
Case study
4
Fallstudie
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Ratgeber
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3
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43
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3
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1
Ali, Eman Ibrahim Al Haj
1
Andreou, A. S.
1
Awad, Rachid
1
Azan Shah Ambo Abdul Raoff
1
Azeres Olennero Boibi
1
Baier, Daniel
1
Begole, Bo
1
Benjamin, Jeffry
1
Benou, P.
1
Bilir, Kadriye Burcu Öngen
1
Bitos, V.
1
Broeckelmann, Philipp
1
Broz-Lofiego, Adrian
1
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1
Busch, Lena Maren
1
Canbolat, Zehra Nur
1
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1
Chan, Diana Yian Lian
1
Chawla, Shailey
1
Chee Hou Chin
1
Chen, Edward T.
1
Chrysostomou, C.
1
Ciganek, Andrew P.
1
Cokki, Cokki
1
Culjak, Gordana
1
Dageförde, Jan C.
1
Dannecker, Anselm
1
Deb, Rajat
1
Deka, Lina
1
Dey, Mouri
1
Doolin, Bill
1
Ehlers, Annika
1
Emmi, Maryam
1
Ercsey, Ida
1
Erhardt, Rene
1
Ernsting, Jan
1
Fandy Boy Haking
1
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Apps management and e-commerce transactions in real-time
4
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
Advanced e-business research : international trends & issues
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Contemporary trends in innovative marketing strategies
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Cultural marketing and metaverse for consumer engagements
1
Developing relationships, personalization, and data herald in marketing 5.0
1
Digital Transformation of the Financial Industry : Approaches and Applications
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business models, services and communications
1
E-commerce trends for organizational advancement : new applications and methods
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Kundenintegration 2.0
1
MAREMBA - Mobile Assistenz für das Ressourcenmanagement in der Bau-Auftragsabwicklung : Gestaltung mobiler Services im Handwerk
1
Management of sustainable development in India
1
Managerial challenges and social impacts of virtual and augmented reality
1
Managerial strategies and solutions for business success in Asia
1
Marketing
1
Marketing in a digital world
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Mobile electronic commerce : foundations, development, and applications
1
Pervasive advertising
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Recent developments in individual and organizational adoption of ICTs
1
Rethink - the corporate network
1
Structural equation modeling approaches to e-service adoption
1
Sustainability in fashion : a cradle to upcycle approach
1
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ECONIS (ZBW)
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1
Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Keller, Veronika
;
Ercsey, Ida
- In:
Effective digital marketing for improving society …
,
(pp. 48-67)
.
2024
Persistent link: https://www.econbiz.de/10014463397
Saved in:
2
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
3
Bringing rational choice theory back to reality : understanding low-income older adults' intention to use mobility apps
Chan, Diana Yian Lian
;
Lee, Shaun Wen Huey
;
Teh, Pei-Lee
- In:
Emerging Technologies in Business : Innovation …
,
(pp. 95-128)
.
2024
Persistent link: https://www.econbiz.de/10014532283
Saved in:
4
A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
Saved in:
5
Mobile applications for personal finance management : technology acceptance perspective
Mijić, Milos
;
Ćebić, Branko
- In:
Digital Transformation of the Financial Industry : …
,
(pp. 273-295)
.
2023
Persistent link: https://www.econbiz.de/10013549178
Saved in:
6
Applying text mining to understand customer perception of mobile banking app
Dey, Mouri
;
Islam, Md. Zahedul
;
Rana, Tarek
- In:
Handbook of Big Data and Analytics in Accounting and …
,
(pp. 309-333)
.
2023
Persistent link: https://www.econbiz.de/10013555611
Saved in:
7
Fashion resale behaviours and technology disruption : an in-depth review
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Handbook of research on consumer behavior change and …
,
(pp. 351-373)
.
2022
Persistent link: https://www.econbiz.de/10013334829
Saved in:
8
Sentiment analysis and review rating prediction of the users of Bangladeshi shopping apps
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Developing relationships, personalization, and data …
,
(pp. 33-56)
.
2022
Persistent link: https://www.econbiz.de/10013334851
Saved in:
9
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
10
Reimagining m-Commerce app design : the development of seductive marketing through UX
Parker, Christopher J.
- In:
Marketing
,
(pp. 39-55)
.
2018
Persistent link: https://www.econbiz.de/10011937176
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