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~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Theorie
B-to-B-Marketing
144
Business-to-business marketing
144
Business-to-Business-Marketing
54
Lieferantenmanagement
53
Supplier relationship management
53
Investitionsgütermarketing
36
Marketing
36
Marketingmanagement
36
Marketing management
32
Theory
32
Deutschland
29
Germany
28
Beziehungsmarketing
14
Relationship marketing
14
Dienstleistungsmarketing
11
Services marketing
11
Beschaffung
10
Physical distribution
10
Procurement
10
Vertrieb
10
Business network
9
Innovationsmanagement
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Bundling strategy
8
Industrial goods
8
Industriegüter
8
International marketing
8
Internationales Marketing
8
Leistungsbündel
8
Strategisches Management
8
Verkauf
8
Betriebliche Wertschöpfung
6
Dienstleistung
6
Direktmarketing
6
Selling
6
Strategic management
6
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Undetermined
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Book / Working Paper
41
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Collection of articles of several authors
Lehrbuch
Hochschulschrift
161
Thesis
149
Article in journal
124
Aufsatz in Zeitschrift
124
Bibliografie enthalten
77
Bibliography included
77
Aufsatz im Buch
58
Book section
58
Graue Literatur
48
Non-commercial literature
48
Sammelwerk
30
Aufsatzsammlung
17
Case study
16
Fallstudie
16
Textbook
15
Arbeitspapier
12
Working Paper
12
Handbook
4
Handbuch
4
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4
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4
Übersichtsarbeit
4
Festschrift
3
Conference paper
2
Conference proceedings
2
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2
Bibliografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
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German
33
English
6
Polish
2
Swedish
1
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Kleinaltenkamp, Michael
9
Backhaus, Klaus
6
Hüttner, Manfred
3
Plinke, Wulff
3
Schwarting, Ulf
2
Voeth, Markus
2
Ahsen, Anette von
1
Andersson, Per
1
Blythe, Jim
1
Bott, Dietrich
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Gleich, Ronald
1
Grillitsch, Wolfgang
1
Hofmaier, Richard
1
Homburg, Christian
1
Jacob, Frank
1
Kindström, Daniel
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Pingel, Anette
1
Pingel, Annette
1
Plötner, Olaf
1
Redmann, Kathrina
1
Schenk, Kerstin
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Spekman, Robert E.
1
Stroh, Dominique
1
Strothmann, Karl-Heinz
1
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Institution
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Published in...
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Technischer Vertrieb
4
The journal of business & industrial marketing
3
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Hamburger Schriften zur Marketingforschung
1
Marketing
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
SIR:s årsbok ...
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
VDI-Berichte
1
Zeszyty naukowe
1
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ECONIS (ZBW)
41
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Marketing-Management : Allgemein - Sektoral - International
Hüttner, Manfred
-
2018
-
2., ergänzte Auflage. Reprint 2018
Persistent link: https://www.econbiz.de/10014508358
Saved in:
2
Business-Design-Workshops : Inspiration für Innovatoren und Start-ups
Bozyazi, Esin
-
2017
Persistent link: https://www.econbiz.de/10011655620
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
4
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
5
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
6
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
7
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
8
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
Saved in:
9
Maschinenbaumarketing
Zerres, Michael P.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009560138
Saved in:
10
Trendy i koncepcje w marketingu i sprzedaży business-to-business
Waśkowski, Zygmunt
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10013444750
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