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~subject:"Innovationsdiffusion"
~subject:"Markenführung"
~subject:"World"
~type_genre:"Reprint"
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Brand management ; Vol. 4
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International marketing ; Vol. 2
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The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
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2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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3
The acquisition, transfer, and depreciation of knowledge in service organizations : productivity in franchises
Darr, Eric D.
;
Argote, Linda
;
Epple, Dennis N.
-
2008
Persistent link: https://www.econbiz.de/10003797588
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4
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
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2008
Persistent link: https://www.econbiz.de/10003655892
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