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~subject:"Institutional economics"
~subject:"Institutionenökonomik"
~subject:"Markenartikel"
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Institutional economics
Institutionenökonomik
Markenartikel
Transaction costs
5
Transaktionskosten
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Multinationales Unternehmen
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Transnational corporation
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Brand management
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Markenführung
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United States
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1989-2008
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Auslandsinvestition
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Ausländische Tochtergesellschaft
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Bayes-Statistik
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Brand specificity
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Eigentümerstruktur
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Equity participation
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Chen, Shih-Fen S.
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Chen, Shih-fen S.
1
Liaw, Chya-Yi E.
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Journal of business research : JBR
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The coincidence of private branding and foreign sourcing : is there a causality direction?
Chen, Shih-Fen S.
;
Liaw, Chya-Yi E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 268-276
Persistent link: https://www.econbiz.de/10012175329
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2
A general TCE model of international business institutions : market failure and reciprocity
Chen, Shih-fen S.
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
6
,
pp. 935-959
Persistent link: https://www.econbiz.de/10008649221
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