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~subject:"Intercontinental Hotels Group <Windsor>"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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Intercontinental Hotels Group <Windsor>
Advertising music
12
Werbemusik
12
Brand management
6
Markenführung
6
Akustische Markenführung
4
Europa
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Europe
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Werbung
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Advertising
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Advertising effects
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International marketing
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Internationales Marketing
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Werbewirkung
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Advertising planning
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Akustik
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Akustische Kommunikation
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Audiovisuelle Medien
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Bespielte Medien
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Beverage industry
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Consumer preferences
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Corporate Identity
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Empirical method
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Getränkeindustrie
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Großbritannien
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Hotel industry
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Hotellerie
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Spencer, Michael
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Journal of business strategy
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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