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~subject:"International market segmentation"
~subject:"Multinationales Unternehmen"
~type_genre:"Übersichtsarbeit"
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Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
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