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~subject:"International marketing"
~subject:"Marketing theory"
~type_genre:"Book section"
~type_genre:"Ratgeber"
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International marketing
Marketing theory
Marktforschung
1,255
Market research
1,245
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306
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306
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219
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219
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Internationale Marktforschung
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Malhotra, Naresh K.
4
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3
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3
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3
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2
Bristor, Julia M.
2
Casarin, Francesco
2
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2
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2
Ganassali, Stéphane
2
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2
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2
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2
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2
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2
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1
Albers, Sönke
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The development of marketing theory and its philosophical underpinnings
7
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Consumption culture in Europe : insight into the beverage industry
3
Fundamentals of marketing research ; Vol. 1
3
Handbook of research in international marketing
3
Handbook on cross-cultural marketing
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Qualitative marketing research : approaches, techniques and analysis
2
Continuing to broaden the marketing concept : making the world a better place
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 3
1
Going global: implementing international business operations
1
Grundlagen Export und Internationalisierung
1
History of marketing thought ; Volume 2
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Interpretive consumer research : paradigms, methodologies & applications
1
Kellogg on marketing
1
Market research handbook
1
Marketing in the new global order : challenges and opportunities
1
Marketing management : a cultural perspective
1
Multicultural perspectives in customer behaviour
1
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1
Organisation und praktische Anwendung
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Promotional culture and convergence : markets, methods, media
1
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ECONIS (ZBW)
84
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
3
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
4
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
5
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
Saved in:
6
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
Saved in:
7
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Multicultural perspectives in customer behaviour
,
(pp. 149-166)
.
2014
Persistent link: https://www.econbiz.de/10010399242
Saved in:
8
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
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9
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
10
Research methodology
Ganassali, Stéphane
;
Moscarola, Jean
;
Casarin, Francesco
- In:
Consumption culture in Europe : insight into the …
,
(pp. 100-115)
.
2013
Persistent link: https://www.econbiz.de/10009720266
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