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~subject:"International marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Thesis"
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ECONIS (ZBW)
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1
Wine international market structure and competitiveness
Thomé, Karim Marini
;
Paiva, Vitoria Angie Leal
;
Gois, …
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 561-579
Persistent link: https://www.econbiz.de/10014432819
Saved in:
2
Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia
;
Filipescu, Diana A.
- In:
International business review : the official journal of …
28
(
2019
)
4
,
pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
Saved in:
3
Small French wineries' export strategies to China
Ambaye, Michele
- In:
Inventi impact: supply chain & logistics
(
2015
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011418857
Saved in:
4
Business dynamics of on-premise wine trade: cases from South Korea
Hwang, Jeeah
;
Kunc, Martin
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011477520
Saved in:
5
Small French wineries' export strategies to China
Ambaye, Michele
- In:
Journal of management research
7
(
2015
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10010501897
Saved in:
6
Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer
;
Lim, Ming
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
Saved in:
7
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
8
Export performance : insights on the Spanish wine industry
Bardají Azcárate, Isabel
;
Estavillo, Julio
;
Iraizoz …
- In:
European journal of international management : EJIM
8
(
2014
)
4
,
pp. 392-414
Persistent link: https://www.econbiz.de/10011295393
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9
Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
Saved in:
10
Marketing-Mix von Unternehmen der deutschen Weinwirtschaft auf den Märkten Großbritannien, USA und Japan
Gieler, Heinrich J.
-
1992
Persistent link: https://www.econbiz.de/10000878303
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