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~subject:"International marketing"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Government document"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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International marketing ; Vol. 1
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3
International marketing in the fast changing world
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Global Management : mit 8 Tabellen
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Handbook of research on international advertising
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International marketing ; Vol. 3
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International marketing in rapidly changing environments
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Ausgewählte Fragestellungen im internationalen Marketing
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Bringing technology to market: trends, cases, solutions
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Business strategies for economies in transition : book of readings on CEE countries
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Communication industry in Nigeria : the crisis of publications
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Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
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ECONIS (ZBW)
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How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
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2
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
3
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
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4
Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia
- In:
Entrepreneurial marketing and international new …
,
(pp. 26-53)
.
2020
Persistent link: https://www.econbiz.de/10012224537
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5
Managerial and organizational determinants of entrepreneurial marketing in a global context
Baranowska-Prokop, Ewa
;
Duliniec, Elżbieta
- In:
Entrepreneurial marketing and international new …
,
(pp. 54-80)
.
2020
Persistent link: https://www.econbiz.de/10012224545
Saved in:
6
Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 81-104)
.
2020
Persistent link: https://www.econbiz.de/10012224569
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7
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
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8
Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul Talib
;
Ili-Salsabila Abd-Razak
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 191-204)
.
2020
Persistent link: https://www.econbiz.de/10012244191
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9
The strategic value of culture : an integrative framework for the role of organizational culture in marketing strategy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Future-focused strategic marketing
,
(pp. 99-128)
.
2019
Persistent link: https://www.econbiz.de/10012165334
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10
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
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