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~subject:"Internationaler Markteintritt"
~subject:"Internationales Marketing"
~subject:"SME"
~type_genre:"Aufsatz im Buch"
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Internationaler Markteintritt
Internationales Marketing
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International market entry
6
Transaction costs
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Choice of organizational form
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Brouthers, Keith D.
7
Brouthers, Lance Eliot
4
Werner, Steve
2
Dikova, Desislava
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Eenennaam, Fred van
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Janssen, Claudia M. L.
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Anxieties and management responses in international business
1
Are you ready? : preparing for international operations
1
Diversification and growth of the firm
1
International marketing ; Vol. II
1
The Routledge companion to strategic marketing
1
The SAGE handbook of international marketing
1
The eclectic paradigm : a framework for synthesizing and comparing theories of international business from different disciplines or perspectives
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International market entry and expansion
Siamagka, Nikoletta-Theofania
;
Brouthers, Keith D.
- In:
The Routledge companion to strategic marketing
,
(pp. 377-390)
.
2021
Persistent link: https://www.econbiz.de/10012498773
Saved in:
2
Is Dunning’s eclectic framework descriptive or normative?
Brouthers, Lance Eliot
;
Brouthers, Keith D.
;
Werner, Steve
- In:
The eclectic paradigm : a framework for synthesizing …
,
(pp. 143-156)
.
2015
Persistent link: https://www.econbiz.de/10011392682
Saved in:
3
Strategic alliances : choose your partners
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Wilkinson, …
-
2011
Persistent link: https://www.econbiz.de/10009232430
Saved in:
4
Establishment mode choice : acquisition versus greenfield entry
Dikova, Desislava
;
Brouthers, Keith D.
- In:
The SAGE handbook of international marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003792102
Saved in:
5
Acquisition or greenfield start-up? : institutional, cultural and transaction cost influences
Brouthers, Keith D.
;
Brouthers, Lance Eliot
-
2009
Persistent link: https://www.econbiz.de/10003807091
Saved in:
6
Institutional influences on global marketing strategies
Eenennaam, Fred van
;
Janssen, Claudia M. L.
;
Brouthers, …
- In:
Anxieties and management responses in international business
,
(pp. 63-79)
.
2007
Persistent link: https://www.econbiz.de/10003532667
Saved in:
7
Transaction cost-enhanced entry mode choices and firm performance
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
-
2006
Persistent link: https://www.econbiz.de/10003410744
Saved in:
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