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~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Internationales Marketing
Marketingtheorie
Marketing
2,935
Marketingmanagement
2,911
Marketing management
2,878
Deutschland
856
Germany
843
Theorie
696
Theory
696
Consumer behaviour
498
Konsumentenverhalten
498
Beziehungsmarketing
412
Relationship marketing
411
USA
354
United States
352
Brand management
316
Markenführung
316
Online-Marketing
234
Strategisches Management
226
Internet marketing
225
Management
207
Welt
204
World
204
Innovation
203
Marketing theory
203
Social Web
201
Social web
201
Marktforschung
198
Market research
192
Strategic management
189
KMU
179
SME
179
Werbung
169
International marketing
166
Advertising
158
Public relations
155
Öffentlichkeitsarbeit
155
Innovationsmanagement
147
Zielgruppe
146
Innovation management
142
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23
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Article
206
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155
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Aufsatz im Buch
Fallstudiensammlung
Sammelwerk
Article in journal
687
Aufsatz in Zeitschrift
687
Lehrbuch
224
Book section
202
Textbook
194
Collection of articles of several authors
152
Hochschulschrift
122
Graue Literatur
112
Non-commercial literature
112
Thesis
99
Aufsatzsammlung
91
Konferenzschrift
72
Bibliografie enthalten
66
Bibliography included
66
Glossar enthalten
47
Glossary included
47
Conference proceedings
41
Reprint
38
Working Paper
38
Arbeitspapier
37
Case study
35
Fallstudie
35
Handbook
22
Handbuch
22
Festschrift
21
Bibliografie
13
Collection of articles written by one author
12
Sammlung
12
Einführung
10
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
Mehrbändiges Werk
8
Multi-volume publication
8
CD-ROM, DVD
7
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5
Ratgeber
5
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English
278
German
74
Polish
9
French
2
Russian
1
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Sheth, Jagdish N.
9
Freiling, Jörg
8
Kollmann, Tobias
7
Meffert, Heribert
7
Meissner, Hans Günther
6
Wind, Yoram
5
Kitchen, Philip J.
4
Pilarczyk, Bogna
4
Plinke, Wulff
4
Saren, Michael
4
Douglas, Susan P.
3
Håkansson, Håkan
3
Mazurek-Łopacińska, Krystyna
3
Quelch, John A.
3
Taylor, Charles Raymond
3
Zentes, Joachim
3
Araujo, Luis
2
Barrio-García, Salvador del
2
Benton, Raymond
2
Betts-Outland, Harriette
2
Bijmolt, Tammo H. A.
2
Craig, C. S.
2
Dholakia, Nikhilesh
2
Diamantopoulos, Adamantios
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Harris, Phil
2
Hünerberg, Reinhard
2
Jacobs, Laurence W.
2
Jain, Subhash C.
2
Kleinaltenkamp, Michael
2
Kotler, Philip
2
Kowalik, Izabela
2
Kuckertz, Andreas
2
Leonidou, Leonidas C.
2
Levy, Sidney J.
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
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American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Deutscher Akademischer Austauschdienst
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Münsteraner Führungsgespräch <24, 1993, Münster (Westf)>
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
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Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
8
Major theoretical debates and contemporary issues in marketing theory
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International marketing ; Vol. 1
5
Proceedings series / American Marketing Association
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Journal of marketing management : MM
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
SAGE library in marketing
4
Zeszyty naukowe
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Marketing intelligence & planning
3
New world marketing
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The SAGE handbook of marketing ethics
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Advances in international marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Fundamentals of marketing research ; Vol. 6
2
Global Management : mit 8 Tabellen
2
Handbook of research on international advertising
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
International marketing review
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of business research : JBR
2
Managing economic liberalisation in South Asia : directions for the 21th century
2
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ECONIS (ZBW)
361
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1
Origins and development of online communities and their role in marketing research
Scaraboto, Daiane
;
Ferreira, Marcia Christina
- In:
The SAGE handbook of digital marketing
,
(pp. 83-99)
.
2022
Persistent link: https://www.econbiz.de/10013367016
Saved in:
2
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
3
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
4
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
5
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
6
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
Saved in:
7
Cross-cultural and sub-cultural issues in marketing ethics
Palmer, Daniel E.
- In:
The SAGE handbook of marketing ethics
,
(pp. 136-145)
.
2021
Persistent link: https://www.econbiz.de/10012304914
Saved in:
8
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
9
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
10
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
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