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~subject:"Internationales Marketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Internationales Marketing
Messung
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Markenimage
812
Brand image
811
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398
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398
Consumer behaviour
244
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244
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154
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152
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103
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103
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62
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62
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33
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Roth, Martin S.
3
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2
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2
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2
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2
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Cross-cultural and critical perspectives on brands
5
Political marketing in the United States
4
Consumer brand relationships : meaning, measuring, managing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Brand management ; Vol. 1
2
Entrepreneurship in international marketing
2
Foundations of corporate heritage
2
Going global: implementing international business operations
2
International marketing in the fast changing world
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Strong brands, strong relationships
2
Trademarks, brands, and competitiveness
2
21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Are you ready? : preparing for international operations
1
Aufbruch : Ingredient Branding schafft Werte
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Branded lives : the production and consumption of meaning at work
1
Breaking new ground in theory and practice
1
Case studies and conversations
1
Case studies in Asian management
1
Contemporary consumer culture theory
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Design thinking : integrating innovation, customer experience and brand value
1
Does marketing need reform? : fresh perspectives on the future
1
Enhancing knowledge development in marketing ; Vol. 21
1
Handbook of brand relationships
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbook on cross-cultural marketing
1
Handbuch Markenführung ; Bd. 1
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
1
Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing ; Vol. 2
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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3
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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4
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
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5
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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6
Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
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7
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
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8
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
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9
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
10
Approaches to corporate heritage brand management : the case of Cunard and Ritz-Carlton
Hudson, Brandford T.
- In:
Foundations of corporate heritage
,
(pp. 288-301)
.
2017
Persistent link: https://www.econbiz.de/10011656860
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