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~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
Success factor
Werbung
Brand management
2,357
Markenführung
2,357
Brand image
397
Markenimage
397
Brand
378
Markenartikel
376
Consumer behaviour
368
Konsumentenverhalten
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Deutschland
309
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309
Marketing management
179
Marketingmanagement
179
Social Web
148
Social web
148
Beziehungsmarketing
141
Relationship marketing
141
Internet marketing
124
Online-Marketing
124
Corporate reputation
107
Firmenimage
107
Luxury goods
92
Luxusgüter
92
Theorie
86
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86
USA
76
United States
76
International marketing
75
Marketing
70
Corporate Social Responsibility
65
Corporate social responsibility
65
Erfolgsfaktor
65
Handelsmarke
64
Store brand
64
Advertising effects
63
Werbewirkung
63
Corporate culture
58
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72
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52
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51
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51
Aufsatzsammlung
41
Graue Literatur
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2
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2
Baumgarth, Carsten
2
Boenigk, Michael
2
Britschgi, Edgar C.
2
Bruhn, Manfred
2
Dens, Nathalie
2
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2
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2
Henkel, Sven
2
Huber, Frank
2
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2
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2
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2
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2
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2
Tomczak, Torsten
2
Voeth, Markus
2
Zhang, Shi
2
Aaker, David A.
1
Abdullah, Rayan
1
Abolhasani, Morteza
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bao, Yeqing
1
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Brand management in emerging markets : theories and practice
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
International marketing ; Vol. 2
3
International marketing ; Vol. V
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Aufbruch : Ingredient Branding schafft Werte
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Designing and communicating experience
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook on brand and experience management
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
2
Innovation in advertising and branding communication
2
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
2
International marketing in the fast changing world
2
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
2
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
2
Marketing management : a cultural perspective
2
The Routledge companion to contemporary brand management
2
The global market : developing a strategy to manage across borders
2
The globalisation of Chinese business : implications for multinational investors
2
21st century business practices : the evolving trends in India
1
Advancing insights on brand management
1
Advertising in new formats and media : current research and implications for marketers
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Are you ready? : preparing for international operations
1
Aspekte internationaler und interkultureller Umfragen
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
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ECONIS (ZBW)
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Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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2
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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3
Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 227-245)
.
2023
Persistent link: https://www.econbiz.de/10014283177
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4
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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5
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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6
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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7
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
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8
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
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9
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
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10
The unexpected players in branding and advertising : advertising shakeout, traditional folk media, and influencer marketing
Richards-Carpenter, Nastaran Norouzi
;
Tafoya, Kelly
- In:
Sustainable branding : ethical, social, and …
,
(pp. 274-290)
.
2021
Persistent link: https://www.econbiz.de/10012546435
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