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~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
Werbung
Markenführung
16,796
Brand management
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Konsumentenverhalten
7,238
Consumer behaviour
7,236
Markenimage
6,974
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6,834
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Brand
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Relationship marketing
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Advertising effects
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Marketing
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Baumgarth, Carsten
11
Diamantopoulos, Adamantios
11
Huber, Frank
11
Völckner, Franziska
9
Steenkamp, Jan-Benedict E. M.
8
Wheeler, Alina
8
Burmann, Christoph
7
Schaffmeister, Niklas
7
Strebinger, Andreas
7
Ahlert, Dieter
6
Batra, Rajeev
6
Brunner, Christian Boris
6
Dens, Nathalie
6
Meffert, Heribert
6
Pelsmacker, Patrick de
6
Sattler, Henrik
6
Schlegelmilch, Bodo B.
6
Schmidt, Holger J.
6
Septianto, Felix
6
Srivastava, R. K.
6
Steiner, Paul
6
Swoboda, Bernhard
6
Taylor, Charles Raymond
6
Alden, Dana
5
Bauer, Hans H.
5
Bruhn, Manfred
5
Davvetas, Vasileios
5
De Chernatony, Leslie
5
Errichiello, Oliver Carlo
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Keller, Kevin Lane
5
Ko, Eunju
5
Ozsomer, Aysegul
5
Romaniuk, Jenni
5
Torelli, Carlos J.
5
Zschiesche, Arnd
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4
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4
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4
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American Marketing Association
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Fachhochschule Reutlingen / European School of Business
2
Information Resources Management Association
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Redline Verlag
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Books on Demand GmbH <Norderstedt>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Internationales Design Zentrum Berlin
1
Markendialog <11, 2007, Frankfurt, Main>
1
Markendialog <20., 2016, Berlin>
1
Markendialog <8, 2004, Frankfurt, Main>
1
Museum der Arbeit <Hamburg>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Reemtsma-Cigarettenfabriken <Hamburg>
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Robert Schuman Centre for Advanced Studies
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Schweizerische Gesellschaft für Marketing
1
Springer International Publishing
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Verlag Dr. Kovač
1
W. Kohlhammer GmbH
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
53
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
International journal of advertising : the review of marketing communications
28
Journal of international marketing
27
International marketing review
26
Journal of marketing communications
24
The journal of product & brand management
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
18
Journal of international consumer marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing and consumer services
13
Journal of global marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Springer eBook Collection
11
European journal of marketing : EJM
10
International journal of business and globalisation : IJBG
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Journal of euromarketing
8
Journal of historical research in marketing
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
The journal of consumer marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Innovatives Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
Gabler Edition Wissenschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of global fashion marketing : JGfM
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
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Source
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ECONIS (ZBW)
1,629
USB Cologne (EcoSocSci)
32
OLC EcoSci
3
USB Cologne (business full texts)
1
BASE
1
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91
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
92
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
93
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
94
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
95
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
96
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
97
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
98
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
99
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
100
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
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