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~subject:"Internationales Marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Search: subject_exact:"Marketing theory"
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Internationales Marketing
Marketingtheorie
714
Marketing theory
713
Theorie
185
Theory
185
USA
99
United States
99
Marketing management
91
Marketingmanagement
91
Marketing
88
History of economic thought
63
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63
Consumer behaviour
61
Konsumentenverhalten
61
Market research
59
Marktforschung
59
Economists
35
Ökonomen
35
Beziehungsmarketing
34
Relationship marketing
34
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33
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33
Deutschland
32
Germany
32
Dienstleistungsmarketing
27
Services marketing
27
Bibliometrics
26
Bibliometrie
26
International marketing
26
B-to-B-Marketing
18
Business-to-business marketing
18
Online-Marketing
16
Internet marketing
15
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14
Business start-up
14
Markenartikel
14
Unternehmensgründung
14
Betriebswirtschaftslehre
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English
21
German
5
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Kotabe, Masaaki
2
Malhotra, Naresh K.
2
McCarthy, Edmund Jerome
2
Perreault, William D.
2
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1
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1
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1
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1
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1
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1
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1
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1
Diamantopoulos, Adamantios
1
Doherty, Anne Marie
1
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1
Gregory, Gary
1
Ha, J. B.
1
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1
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1
Helsen, Kristiaan
1
Heß, Silke C.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ronkainen, Ilkka A.
1
Ross, Christoper A.
1
Sander, Matthias
1
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1
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1
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Published in...
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Major theoretical debates and contemporary issues in marketing theory
2
McGraw-Hill/Irwin series in marketing
2
Fundamentals of marketing research ; Vol. 6
1
Glocal marketing : think globally and act locally
1
Handbook of research on international advertising
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Interactive and multi-channel marketing
1
Macromarketing - a global focus ; Vol. 4
1
Marketing
1
Marketing and multicultural diversity
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The Oxford handbook of international business
1
The SAGE handbook of international marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The marketing book
1
The nature and scope of marketing research
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
26
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1
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
2
International advertising theory and methodology in the digital information age
Lin, Carolyn A.
- In:
Handbook of research on international advertising
,
(pp. 279-302)
.
2012
Persistent link: https://www.econbiz.de/10009513918
Saved in:
3
Internationale Produktpositionierung : Implementierung eines internationalen Positionierungsmodells in der Automobilindustrie im Spannungsfeld von Wissenschaft und Praxis
Heise, Gilbert
;
Knappe, Maren E.
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 507-524)
.
2011
Persistent link: https://www.econbiz.de/10008856503
Saved in:
4
Theoretical paradigms, issues, and debates
Kotabe, Masaaki
;
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 3-11)
.
2009
Persistent link: https://www.econbiz.de/10003792057
Saved in:
5
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
6
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
Saved in:
7
International business marketing
Jansson, Hans
- In:
Glocal marketing : think globally and act locally
,
(pp. 159-188)
.
2009
Persistent link: https://www.econbiz.de/10003884875
Saved in:
8
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
9
International business versus international marketing
Buckley, Peter J.
-
2008
Persistent link: https://www.econbiz.de/10003654947
Saved in:
10
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
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