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~subject:"Internationales Marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Internationales Marketing
Marketing theory
212
Marketingtheorie
212
Marketing
88
Theorie
49
Theory
49
Marketingmanagement
46
Marketing management
45
Market research
32
Marktforschung
32
USA
29
United States
29
Consumer behaviour
19
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19
Beziehungsmarketing
18
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18
History of economic thought
13
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13
Deutschland
12
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11
International marketing
11
Poland
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Betriebswirtschaftslehre
8
Business economics
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Paul E. Green
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Geschichte
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Lieferantenmanagement
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Scientific method
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Services marketing
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Collection of articles of several authors
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English
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German
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Paliwoda, Stanley J.
2
Ryans, John K.
2
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Kamenz, Uwe
1
Kravets, Olga
1
Kundu, Sumit K.
1
LeClair, Debbie Thorne
1
Mazurek-Łopacińska, Krystyna
1
McCarthy, Edmund Jerome
1
Moore, Marian C.
1
Pechmann, Connie
1
Perreault, William D.
1
Reibstein, David J.
1
Sandıkçı, Özlem
1
Sheth, Jagdish N.
1
Wind, Yoram
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American Marketing Association
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Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
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Proceedings series / American Marketing Association
3
The international library of critical writings on business and management
2
Journal of macromarketing
1
Legends in marketing
1
Management international review : mir ; journal of international business
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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ECONIS (ZBW)
11
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Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
2
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
3
Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993734
Saved in:
4
International marketing ; Vol. 3
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003644455
Saved in:
5
International marketing : modern and classic papers
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003460764
Saved in:
6
Focused issue: Researching service MNEs : theoretical developments and empirical evidence
Kundu, Sumit K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003743368
Saved in:
7
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
Saved in:
8
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
9
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
10
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
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