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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Internet marketing
Konsumentenverhalten
Direct marketing
291
Direktmarketing
291
Deutschland
68
Germany
68
Consumer behaviour
32
Beziehungsmarketing
30
Relationship marketing
30
Online-Marketing
28
Marketing management
27
Marketingmanagement
27
Theorie
26
Theory
26
Target group
19
Zielgruppe
19
USA
18
United States
18
Mobile communications
15
Mobilkommunikation
15
Advertising effects
13
Werbewirkung
13
E-commerce
12
Electronic Commerce
12
Computer-assisted marketing
11
IT-gestütztes Marketing
11
Market research
11
Marketing
11
Marktforschung
11
Advertising planning
10
Werbeplanung
10
Brand management
9
Distribution channel
9
International marketing
9
Internationales Marketing
9
Markenführung
9
Social Web
9
Social web
9
Vertriebsweg
9
Agriculture
8
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Article
60
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163
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163
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60
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23
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23
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21
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21
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21
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18
Ratgeber
13
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12
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12
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9
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5
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4
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1
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1
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1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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35
German
25
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Kindermann, Harald
2
Petersen, Anita
2
Schwemm, Markus
2
Smejkal, Angela
2
Werani, Thomas
2
Akter, Shahriar
1
Altmann, Marianne
1
Amirkhanpour, Monaliz
1
Becker, Michael
1
Besemer, Simone
1
Bieber, Benjamin
1
Bill, Fabian
1
Birker, Benjamin
1
Boateng, Sheena Lovia
1
Borghard, William
1
Bradford, W. David
1
Briesch, Richard
1
Britsch, Johannes
1
Bulander, Rebecca
1
Büttner, Karsten
1
Caccavale, Michael
1
Carbonara, Umberto Michele
1
Carbone, Anna
1
Cooper, Lee G.
1
Dallmer, Heinz
1
Dallmer, Jan Dirk
1
Diller, Hermann
1
Domadenik, Žiga
1
Donkor, Paul Owusu
1
Eichenlaub, Angelika
1
Eichsteller, Harald
1
Fleming, Ann Daher
1
Foley, Linda M.
1
Fortmann, Harald R.
1
Frey, Ulrich Dirk
1
Gaito, Marco
1
Gresel, Ronja
1
Groß-Albenhausen, Martin
1
Gräßler, Markus Joseph
1
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1
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Leitfaden Online-Marketing ; [Bd. 1]
6
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Handbook of research on mobile marketing management
2
Interactive and multi-channel marketing
2
The strategic enterprise
2
Advertising in a multimedia age
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Contemporary trends in innovative marketing strategies
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct store delivery : concepts, applications and instruments
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometric models in marketing
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Ernährung, Kultur, Lebensqualität : Wege regionaler Nachhaltigkeit
1
Existenzgründung: Beiträge zur Gründungsforschung
1
From community to consumption : new and classical themes in rural sociological research ; [papers presented at the XII World Congress of Rural Sociology held in South Korea in 2008]
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
Innovative business practices : prevailing a turbulent era
1
International direct marketing : principles, best practices, marketing facts
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Managing business in a multi-channel world : success factors for e-business
1
Managing in the information economy : current research issues
1
Marketing and multicultural diversity
1
Marketing- und Vertriebs-Controlling : [die wichtigsten Instrumente und Steuerungsgrößen, Absatzplanung und Kundendeckungsbeitragsrechnung, Kennzahlen für das Online-Marketing, Aufbau eines effektiven Kundenbeziehungsmanagement]
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Modelling value ; Vol. 2
1
Moderne Controlling-Instrumente für Marketing und Vertrieb : [Grundlagen und Konzepte, Kennzahlen für das Online-Marketing, Praxisbeispiele aus unterschiedlichen Branchen, IT-gestütztes Kundenbeziehungsmanagement]
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
SMEs in the digital era : opportunities and challenges of the digital single market
1
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
1
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ECONIS (ZBW)
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1
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
3
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
4
Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.
;
Briesch, Richard
;
Tseng, Peggy H.
- In:
The psychology of consumer and social influence : …
,
(pp. 137-173)
.
2016
Persistent link: https://www.econbiz.de/10011588998
Saved in:
5
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
6
Unternehmen als Initiatoren eines erweiterten Dialogs
Schwarz, Torsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10010416540
Saved in:
7
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
Rauch, Michaela
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 135-147)
.
2013
Persistent link: https://www.econbiz.de/10009783687
Saved in:
8
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
9
Digital Dialog Insights 2012
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 11-35)
.
2013
Persistent link: https://www.econbiz.de/10009783726
Saved in:
10
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
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