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~subject:"Internet marketing"
~subject:"Mobile Business"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Mobile Business
Kundenbindungsprogramm
878
Loyalty program
878
Beziehungsmarketing
458
Relationship marketing
455
Consumer behaviour
411
Konsumentenverhalten
411
Einzelhandel
134
Retail trade
133
Rabatt
94
Rebate
90
Customer satisfaction
84
Kundenzufriedenheit
84
Theorie
84
Theory
84
Deutschland
79
Sales promotion
76
Verkaufsförderung
76
Germany
75
USA
67
United States
67
Kundenbindung
62
Marketing management
55
Marketingmanagement
55
Loyalty programs
54
Preismanagement
50
Pricing strategy
50
Dienstleistungsqualität
43
Service quality
43
Customer retention
37
Hotel industry
37
Hotellerie
37
Online retailing
35
Online-Handel
35
Online-Marketing
34
Mobile business
31
Lebensmitteleinzelhandel
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28
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27
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English
56
German
6
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Ha, Young
4
Im, Hyunjoo
4
Prein, Jan
4
Yancey, Scott
3
Mann, Andreas
2
Plante, Daniel
2
Wray, Jeffrey
2
Andrews, Michelle
1
Apaolaza, Vanessa
1
Artal Tur, Andrés
1
Ba, Sulin
1
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1
Balakrishnan, Janarthanan
1
Banerjee, Sy
1
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1
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1
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1
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Campo, Sara
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Cassia, Fabio
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1
Cheng, Xianghui
1
Chokkannan, Pradeepkumar
1
Chou, Yu-jen
1
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1
Cox, Carmen
1
Cui, Nan
1
Deng, Shiming
1
Dickinger, Astrid
1
Duan, Yongrui
1
Dwivedi, Yogesh Kumar
1
Echebarria, Carmen
1
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epubli GmbH
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Journal of retailing and consumer services
6
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cases on SMEs and open innovation : applications and investigations
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management & enterprise development : IJMED
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of payments strategy & systems
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
62
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31
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
32
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
33
Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru
;
Chen, Chin-yao
;
Hilletofth, Per
;
Hsu, …
- In:
International journal of management & enterprise …
13
(
2014
)
3/4
,
pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
Saved in:
34
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
35
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
36
The untapped potential of digital loyalty programmes
Shiliashki, Mario
- In:
Journal of payments strategy & systems
7
(
2013/14
)
2
,
pp. 106-111
Persistent link: https://www.econbiz.de/10009781330
Saved in:
37
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
38
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
Saved in:
39
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
40
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Saved in:
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