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~subject:"Internet marketing"
~subject:"SME"
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Ratten, Vanessa
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Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
New economy in kleinen und mittleren Unternehmen
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
E-commerce adoption and small business in the global marketplace : tools for optimization
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Innovations in SMEs and conducting e-business : technologies, trends and solutions
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Small firms, global markets : competitive challenges in the new economy
8
Strategic corporate communication in the digital age
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
New Developments in Online Marketing
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
SMEs in the digital era : opportunities and challenges of the digital single market
7
The Routledge companion to advertising and promotional culture
7
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1
New
Economy
Valuation : zur Bewertung der Finanzkontrakte von KMU im
New
Economy
-Kontext
Schulte, Reinhard
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 331-342)
.
2002
Persistent link: https://www.econbiz.de/10001675640
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2
Elektronische Vernetzung, KMU und
New
Economy
: eine empirische und theoretische Betrachtung
Lageman, Bernhard
;
Welter, Friederike
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 85-104)
.
2002
Persistent link: https://www.econbiz.de/10001675582
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3
Small and medium sized enterprises and the
new
economy
: problems, prospects and policies
Beal, Tim
- In:
Mittelständische Unternehmungen im Spannungsfeld …
,
(pp. 185-198)
.
2002
Persistent link: https://www.econbiz.de/10001763203
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4
New
economy
in Old Europe
Walter, Norbert
- In:
Die New-economy-Revolution : neue Werte, neue …
,
(pp. 130-141)
.
2001
Persistent link: https://www.econbiz.de/10001604211
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5
KMU in der
New
Economy
: fehlen die Voraussetzungen? Eine empirisch fundierte Bestandsaufnahme mit Lösungsvorschlägen
Fischer, Hajo
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 29-61)
.
2002
Persistent link: https://www.econbiz.de/10001675573
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6
Innovative Geschäftsmodelle und Zukunftsperspektiven in der
New
Economy
Reichwald, Ralf
;
Happel, Barbara
- In:
New economy in kleinen und mittleren Unternehmen
,
(pp. 307-318)
.
2002
Persistent link: https://www.econbiz.de/10001675630
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7
Unternehmungsfinanzierung in der
New
Economy
Eilenberger, Guido
- In:
Mittelständische Unternehmungen im Spannungsfeld …
,
(pp. 213-218)
.
2002
Persistent link: https://www.econbiz.de/10001763205
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8
Ein Platz in der "
New
Economy
"
Österle, Hubert
- In:
Unternehmer und Unternehmensperspektiven für Klein- …
,
(pp. 261-272)
.
2000
Persistent link: https://www.econbiz.de/10001524073
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9
Working life in rural micro-enterprises : old forms of organisation in the
new
economy
Baines, Susan
;
Wheelock, Jane
;
Oughton, Elizabeth
- In:
Enterprise, deprivation and social exclusion : the role …
,
(pp. 142-157)
.
2011
Persistent link: https://www.econbiz.de/10009388908
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10
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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