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~subject:"Internet marketing"
~subject:"United States"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Internet marketing
United States
B-to-B-Marketing
135
Business-to-business marketing
135
Deutschland
48
Germany
48
Lieferantenmanagement
28
Supplier relationship management
28
Business-to-Business-Marketing
26
Beziehungsmarketing
19
Relationship marketing
19
Theorie
16
Theory
16
Bundling strategy
15
Business network
15
Leistungsbündel
15
Unternehmensnetzwerk
15
Marketingmanagement
13
Marketing
11
Marketing management
11
USA
10
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9
E-commerce
9
Electronic Commerce
9
Markenführung
9
KMU
8
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8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Erfolgsfaktor
6
Innovation
6
Investitionsgütermarketing
6
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6
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Avery, Jill
2
Steenburgh, Thomas J.
2
Ahlers, Michael
1
Ahlert, Dieter
1
Behrens, Ronny
1
Ferrell, Odies C.
1
Inwood, Shoshanah
1
Kawohl, Julian
1
Kleinaltenkamp, Michael
1
Lukas, Bryan A.
1
Marshall, Roger
1
Martin, Roger L.
1
Mejtoft, Thomas
1
Parsons, Robert L.
1
Peng, Poh Tze
1
Pörner, Ronald
1
Reh, Stefanie
1
Saucier, Olivia R.
1
Schmitz, Christian
1
Schneider, Susanne
1
Storp, Nancy
1
Volpe, Mike
1
White, Douglas E.
1
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
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Field guide to case study research in business-to-business marketing and purchasing
3
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Schriften zum innovativen Marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
3
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
4
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
5
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
6
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
7
Möglichkeiten und Grenzen der Kommunikation eines Industrieverbandes im Web 2.0
Pörner, Ronald
;
Schneider, Susanne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 239-255)
.
2012
Persistent link: https://www.econbiz.de/10009665601
Saved in:
8
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
9
Welche Kunden sind wichtiger?
Avery, Jill
;
Steenburgh, Thomas J.
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
11
,
pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
Saved in:
10
Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.
;
White, Polly
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
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