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~subject:"Internet marketing"
~type_genre:"Article in journal"
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Internet marketing
Customer data
71
Kundendaten
69
Beziehungsmarketing
35
Relationship marketing
35
Datenschutz
29
Consumer behaviour
28
Data protection
28
Konsumentenverhalten
28
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9
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8
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8
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8
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8
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8
customer data
8
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7
Electronic Commerce
7
Theorie
7
Theory
7
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6
Customer analysis
6
Einzelhandel
6
Geschäftsmodell
6
Kundenanalyse
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
Big Data
5
Big data
5
Computer-assisted marketing
5
Data quality
5
Datenqualität
5
IT-gestütztes Marketing
5
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5
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Antheunis, Marjolijn L.
1
Gabisch, Jason A.
1
Milne, George R.
1
Newman, Bruce I.
1
Noort, Guda van
1
Prat, Andrea
1
Stone, Merlin David
1
Valletti, Tommaso M.
1
Verlegh, Peeter W. J.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
American economic journal
1
International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Attention oligopoly
Prat, Andrea
;
Valletti, Tommaso M.
- In:
American economic journal
14
(
2022
)
3
,
pp. 530-557
Persistent link: https://www.econbiz.de/10014228737
Saved in:
2
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
3
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Saved in:
4
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
5
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009764257
Saved in:
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