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~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Internet marketing
Advertising industry
179
Werbewirtschaft
179
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24
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2006 Business & Economics Society International Conference ; Vol. 1
1
Advertising, promotion, and new media
1
Global advertising practice in a borderless world
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch der Marktforschung
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Recent advances in the analysis of competition policy and regulation
1
The Routledge companion to advertising and promotional culture
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The advertising handbook
1
Wertschöpfung durch Medien im Wandel
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ECONIS (ZBW)
12
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1
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
2
The organizational structure of advertising agencies and new directions
Altiok Gürel, Pinar
;
Firlar, Talat
;
Firlar, Nursen
- In:
Handbook of research on effective advertising …
,
(pp. 90-104)
.
2015
Persistent link: https://www.econbiz.de/10011283761
Saved in:
3
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
4
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
5
Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
- In:
Recent advances in the analysis of competition policy …
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009580179
Saved in:
6
Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 185-207)
.
2012
Persistent link: https://www.econbiz.de/10009669525
Saved in:
7
Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
Saved in:
8
Advertising and new media
Bassary, Joseph
- In:
The advertising handbook
,
(pp. 174-186)
.
2009
Persistent link: https://www.econbiz.de/10003851915
Saved in:
9
Österreichische Webanalyse
Dünser, Hannes
- In:
Handbuch der Marktforschung
,
(pp. 233-237)
.
2007
Persistent link: https://www.econbiz.de/10003536416
Saved in:
10
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
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