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~subject:"Internet marketing"
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Search: subject:"MARKETING"
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Internet marketing
Marketing
31,371
Consumer behaviour
28,552
Konsumentenverhalten
27,765
Relationship marketing
26,093
Beziehungsmarketing
25,325
Lieferantenmanagement
17,423
Supplier relationship management
17,422
Theorie
17,400
Theory
17,392
Brand management
17,291
Markenführung
17,146
Marketingmanagement
16,952
Marketing management
16,440
Deutschland
13,085
Online-Marketing
13,073
Germany
12,301
Social Web
9,243
Social web
9,233
Markenimage
8,841
Brand image
8,751
USA
7,892
Customer satisfaction
7,615
United States
7,521
Kundenzufriedenheit
7,367
Marktforschung
7,035
Supply chain
6,736
Lieferkette
6,711
Market research
6,650
Electronic Commerce
6,390
Markenartikel
6,167
Brand
6,133
Service quality
5,950
Internationales Marketing
5,800
E-commerce
5,794
Dienstleistungsqualität
5,784
International marketing
5,700
Produktdifferenzierung
5,659
Product differentiation
5,591
Distribution channel
4,885
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2,300
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Kreutzer, Ralf T.
35
Tucker, Catherine
32
Goldfarb, Avi
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Edelman, Benjamin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
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Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
25
IGI Global
22
Information Resources Management Association
14
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Bremen
2
Verlag Dr. Kovač
2
Vytautas Magnus University
2
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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Source
All
ECONIS (ZBW)
12,661
USB Cologne (EcoSocSci)
126
Other ZBW resources
116
RePEc
37
BASE
18
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12491
A synthesis and analysis of behavioral and policy issues in electronic
marketing
communications
Warkentin, Merrill
;
Moore, Robert S.
;
Moore, Melissa
-
2006
Persistent link: https://www.econbiz.de/10003195462
Saved in:
12492
Comparative analysis of international approaches to the protection of online privacy
O'Connor, Peter
-
2006
Persistent link: https://www.econbiz.de/10003195809
Saved in:
12493
Transaktionskosten der Nutzung des Internet durch Missbrauch (Spamming) und Regulierungsmöglichkeiten
Büllingen, Franz
;
Hillebrand, Annette
;
Stamm, Peter
-
2006
Persistent link: https://www.econbiz.de/10003266005
Saved in:
12494
International journal of electronic
marketing
and retailing : IJEMR
Olney, Bucks. : Inderscience Enterprises Ltd.
-
1.2006/07 -
Persistent link: https://www.econbiz.de/10002933677
Saved in:
12495
Online advertising
Hinz, Markus
- In:
Manual of international marketing
,
(pp. 467-484)
.
2006
Persistent link: https://www.econbiz.de/10003368629
Saved in:
12496
Der Einfluss der Medien auf die Wirkung emotionaler Werbung : wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? ; Ein internationaler Vergleich in zwei Ländern...
Diehl, Sandra
;
Terlutter, Ralf
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
3
,
pp. 155-168
Persistent link: https://www.econbiz.de/10003369181
Saved in:
12497
Persistent price dispersion in online markets
Baye, Michael R.
;
Morgan, John
;
Scholten, Patrick A.
- In:
The new economy and beyond : past, present, and future
,
(pp. 122-143)
.
2006
Persistent link: https://www.econbiz.de/10003370550
Saved in:
12498
Report of the OECD Task Force on Spam : Anti-Spam Toolkit of Recommended Policies and Measures
2006
The OECD has launched an Anti-Spam Toolkit to help governments and industry work together to combat spam. The Anti-Spam Toolkit, its annexes and background papers are available at www.oecd-antispam.org
Persistent link: https://www.econbiz.de/10012443876
Saved in:
12499
Strategisches Affinity-Group-Management : Wettbewerbsvorteile durch ein neues Zielgruppenverständnis
Schertler, Walter
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515219
Saved in:
12500
Strategisches Affinity-Group-Management : Wettbewerbsvorteile durch ein neues Zielgruppenverständnis
Schertler, Walter
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003385812
Saved in:
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