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~subject:"Internetnutzung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Social media metrics in an academic setup
Arif, Tasleem
;
Ali, Rashid
- In:
Social media listening and monitoring for business …
,
(pp. 116-130)
.
2017
Persistent link: https://www.econbiz.de/10011565167
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Netnography and the digital consumer : the quest for cultural insights
Kozinets, Robert V.
- In:
The Routledge companion to digital consumption
,
(pp. 93-101)
.
2013
Persistent link: https://www.econbiz.de/10009689953
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
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Academy of Marketing
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2013
Persistent link: https://www.econbiz.de/10009775595
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