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~subject:"Investitionsgütermarketing"
~type_genre:"Fallstudie"
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Investitionsgütermarketing
Industrial goods
8
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8
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5
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Germany
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Backhaus, Klaus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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2
Vertriebsintegration : erfolgreiche Zusammenschlüsse von Unternehmen im Industriegütergeschäft
Seider, Uwe
-
2006
Persistent link: https://www.econbiz.de/10003290555
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3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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