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~subject:"Italy"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Motorrad"
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Italy
Konsumentenverhalten
Motorrad
126
Motorcycle
106
Automotive industry
27
Kfz-Industrie
27
USA
18
Motorradindustrie
16
United States
16
Deutschland
15
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12
Brand management
11
Germany
11
Markenführung
11
Motorcycle industry
11
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11
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11
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9
Harley-Davidson Motor Company
9
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9
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9
Fahrrad
8
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7
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English
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Baier, Daniel
1
Baumert, Katrin
1
Bergami, Massimo
1
Blenk, Georg
1
Brusch, Michael
1
Cooley, Delonia O.
1
Donavan, D. Todd
1
Eckstein, Manuela
1
Felix, Reto
1
Fischer, Wolfgang
1
Janda, Swinder
1
Lee, Chin-Tarn
1
Lee, Hsiao-Jung
1
Lerro, Antonio
1
Lipparini, Andrea
1
Lorenzoni, Gianni
1
Madupu, Vivek
1
Martin, Diane M.
1
Marzocchi, Gianluca
1
Maxham, James G., III.
1
Morandin, Gabriele
1
Murphy, Steven
1
Omar, Maktoba
1
Patterson, Maurice
1
Porter, Marc
1
Prandelli, Emanuela
1
Rapini, Andrea
1
Sanitate, Damiano
1
Schiuma, Giovanni
1
Schouten, John W.
1
Verona, Gianmario
1
Wu, Chih-Wen
1
Wu, Jih Hwa
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European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Innovative Produktionswirtschaft : Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus
1
International journal of innovation management
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Psychology & marketing
1
Restructuring strategy : new networks and industry challenges
1
Ricerca
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
14
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1
Green purchase intentions : an exploratory study of the Taiwanese electric motorcycle market
Wu, Jih Hwa
;
Wu, Chih-Wen
;
Lee, Chin-Tarn
;
Lee, Hsiao-Jung
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 829-833
Persistent link: https://www.econbiz.de/10010504972
Saved in:
2
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
3
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
4
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
5
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
6
Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin
;
Brusch, Michael
;
Baier, Daniel
- In:
Innovative Produktionswirtschaft : Jubiläumsschrift zu …
,
(pp. 1-15)
.
2012
Persistent link: https://www.econbiz.de/10009618107
Saved in:
7
Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
Saved in:
8
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
Saved in:
9
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
10
The Intellectual Capital dimensions of Ducati's turnaround : exploring knowledge assets grounding a change management program
Schiuma, Giovanni
;
Lerro, Antonio
;
Sanitate, Damiano
- In:
International journal of innovation management
12
(
2008
)
2
,
pp. 161-193
Persistent link: https://www.econbiz.de/10003743229
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