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International journal of advertising : the quarterly review of marketing communications
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Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
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