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~subject:"KMU"
~subject:"Markenführung"
~type:"article"
~type_genre:"Übersichtsarbeit"
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KMU
Markenführung
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42
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42
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14
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12
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12
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12
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11
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11
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10
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8
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8
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8
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Bellucci, Andrea
1
Bergés-Sennou, Fabian
1
Bontems, Philipe
1
Borisov, Alexander
1
Bose, Annavajhula J. C.
1
Bruhn, Manfred
1
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1
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1
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1
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International marketing review
1
Journal of Islamic marketing : JIMA
1
Journal of agricultural & food industrial organization
1
Marketing intelligence & planning
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1
The economics of small businesses : an international perspective ; [the product of two international conferences held at the Università di Urbino "Carlo Bo" in April 2008 and 2009]
1
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
1
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ECONIS (ZBW)
10
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1
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
2
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
3
Future research directions in tourism
marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
4
Do young growth companies need strategic
marketing
-planning? Review of the State of the art
Sager, Bernadette
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 479-499)
.
2005
Persistent link: https://www.econbiz.de/10002685066
Saved in:
5
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
6
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
7
Do male and female loan officers differ in small business lending? : a review of the literature
Bellucci, Andrea
;
Borisov, Alexander
;
Zazzaro, Alberto
- In:
The economics of small businesses : an international …
,
(pp. 195-219)
.
2011
Persistent link: https://www.econbiz.de/10008990937
Saved in:
8
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
9
Brennpunkt Markenführung - gestern und heute
Gaiser, Brigitte
- In:
Zukunftsperspektiven des Marketing - Paradigmenwechsel …
,
(pp. 323-348)
.
2003
Persistent link: https://www.econbiz.de/10001778085
Saved in:
10
Subcontracting, industrialisation and labouring conditions in India : an appraisal
Bose, Annavajhula J. C.
- In:
The Indian journal of labour economics : a quarterly …
39
(
1996
)
1
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001213662
Saved in:
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