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~subject:"KMU"
~subject:"Marketing management"
~subject:"Transnational corporation"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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KMU
Marketing management
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Deutschland
2,993
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2,965
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1,360
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1,341
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1,334
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1,081
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1,081
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930
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873
Multinationales Unternehmen
797
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761
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752
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713
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713
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667
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601
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570
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561
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561
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546
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544
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535
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524
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520
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506
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468
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2,529
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Zentes, Joachim
10
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8
Schmid, Stefan
8
Mellahi, Kamel
7
Bruhn, Manfred
6
Horváth, Péter
6
Bieger, Thomas
5
Bjørn-Andersen, Niels
5
Foroudi, Pantea
5
Gassmann, Oliver
5
Ghauri, Pervez N.
5
Mazzarol, Tim
5
Piercy, Nigel
5
Ramos, Isabel
5
Schlegelmilch, Bodo B.
5
Adhikari, Atanu
4
Armstrong, Gary
4
Barmeyer, Christoph I.
4
Bartlett, Christopher A.
4
Beamish, Paul W.
4
Csizmadia, Péter
4
Foroudi, Mohammad Mahdi
4
Hollensen, Svend
4
Homburg, Christian
4
Illéssy, Miklós
4
Macharzina, Klaus
4
Makó, Csaba
4
Mertins, Kai
4
Morschett, Dirk
4
Nohria, Nitin
4
Opresnik, Marc Oliver
4
Schulze, Stephan
4
Sheth, Jagdish N.
4
Steger, Thomas M.
4
Swoboda, Bernhard
4
Verbeke, Alain
4
Backhaus, Klaus
3
Becker, Wolfgang
3
Bendixen, Michael
3
Boutellier, Roman
3
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Verlag Dr. Kovač
5
Books on Demand GmbH <Norderstedt>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Akademische Verlagsgemeinschaft München
2
American Marketing Association
2
Bertelsmann Stiftung
2
Dr. Rainer Hampp <Firma>
2
Haupt Verlag
2
Information Resources Management Association
2
Linde Verlag
2
NWB Verlag
2
Russell Sage Foundation
2
Shaker Verlag
2
Small Business Institute <Turku>
2
Technische Universität Hamburg-Harburg
2
Universität Wien / Lehrstuhl für Marketing
2
Verlag Bertelsmann Stiftung
2
Workshop RENT - Research in Entrepreneurship and Small Business <15, 2001, Turku>
2
Wuppertal Institut für Klima, Umwelt, Energie
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
AIB-UKI Conference <46., 2019, Brighton>
1
Access Marketing Management e.V.
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American Sociological Association
1
Amnesty International / Sektion der Bundesrepublik Deutschland
1
Arnold-Bergstraesser-Institut für Kulturwissenschaftliche Forschung
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bayern / Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Bundesverband des Deutschen Güterfernverkehrs
1
CRC Press <Boca Raton, Fla.>
1
Campus Verlag
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Centro studi Confindustria
1
Chartered Institute of Public Relations
1
Club of Wuppertal
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
DePaul University / College of Commerce
1
Deutsche Marketing-Vereinigung
1
Deutsches Institut für Urbanistik
1
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The international journal of human resource management
20
Case studies on MNCs in India
16
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
Entrepreneurship marketing : principles and practice of SME marketing
13
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
11
International journal of management practice : IJMP
11
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
10
Long range planning : LRP ; international journal of strategic management
10
Schriftenreihe Strategisches Management
9
Gabler Edition Wissenschaft
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of small business and enterprise development
8
Building corporate identity, image and reputation in the digital era
7
Controlling integriert und global : erfolgreiche Steuerung von komplexen Organisationen
7
European journal of international management : EJIM
7
Global business and organizational excellence : a review of research & best practices
7
Journal of East European management studies : JEEMS
7
Marketing intelligence & planning
7
Tata's business and growth strategy
7
Berichte aus der Betriebswirtschaft
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Intercultural management : a case-based approach to achieving complementarity and synergy
6
International journal of business excellence
6
Journal of world business : JWB
6
MNCs in India : issues and challenges
6
Research
6
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
6
Cases on SMEs and open innovation : applications and investigations
5
Cases on sustainable human resources management in the Middle East and Asia
5
European journal of marketing : EJM
5
European management journal
5
Global human resource management casebook
5
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
International journal of automotive technology and management : IJATM
5
International journal of management & enterprise development : IJMED
5
International journal of technology management : IJTM
5
Journal of business ethics : JOBE
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of knowledge management
5
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Source
All
ECONIS (ZBW)
1,774
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1
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1,774
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Date (oldest first)
1
Knowledge
,
knowledge
management
, and business partnerships in SME business intelligence : a Romanian case study
Rosu, Sebastian Marius
;
Dragoi, George
;
Pavaloiu, …
- In:
International business strategy and entrepreneurship : …
,
(pp. 202-226)
.
2014
Persistent link: https://www.econbiz.de/10010256196
Saved in:
2
Knowledge
management
: concepts and best practices
Mertins, Kai
(
ed.
);
Heisig, Peter
(
contributor
); …
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001759324
Saved in:
3
Knowledge
management
: best practices in Europe
Mertins, Kai
(
ed.
);
Heisig, Peter
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001508048
Saved in:
4
Knowledge
management
in SMEs : a mixture of innovation, marketing and ICT ; analysis of two case studies
Habhab-Rave, Saïda
- In:
Knowledge management for process, organizational and …
,
(pp. 183-194)
.
2011
Persistent link: https://www.econbiz.de/10009377436
Saved in:
5
A narrative framework for
management
ideas : disclosing the plots of
knowledge
management
in a multinational company
Corbett-Etchevers, Isabelle
;
Mounoud, Eléonore
- In:
Management learning : the journal for managerial and …
42
(
2011
)
2
,
pp. 165-181
Persistent link: https://www.econbiz.de/10009154310
Saved in:
6
Strategic
management
of
knowledge
in globally distributed information technology firms : a case study
Khan, Mohammed Arshad
;
Roy, Santanu
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10010201183
Saved in:
7
A social network-based organizational model for improving
knowledge
management
in supply chains
Capó-Vicedo, Josep
;
Mula, Josefa
;
Capó, Jordi
- In:
Supply chain management : an international journal
16
(
2011
)
5
,
pp. 379-388
Persistent link: https://www.econbiz.de/10009303786
Saved in:
8
Strategic
knowledge
management
in SME based on innovation transfer : a case study
Patalas-Maliszewska, Justyna
;
Krebs, Irene
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 43-51)
.
2011
Persistent link: https://www.econbiz.de/10008938734
Saved in:
9
Start-ups and SMEs ; volume 3
2020
Persistent link: https://www.econbiz.de/10012152432
Saved in:
10
Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
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