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~subject:"Kommunikation"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Medienwirkung"
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Kommunikation
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Journal of advertising research
3
Handbuch Verbandskommunikation
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Methodik - Journalistik und Publizistik - Medienrecht
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ECONIS (ZBW)
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1
Verbände zwischen Öffentlichkeit, Medien und Politik
Koch-Baumgarten, Sigrid
- In:
Handbuch Verbandskommunikation
,
(pp. 239-258)
.
2010
Persistent link: https://www.econbiz.de/10003975518
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2
Einführung in die Kommunikationswissenschaft
Altendorfer, Otto
-
2009
Persistent link: https://www.econbiz.de/10003791631
Saved in:
3
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
4
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
5
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
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