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~subject:"Kommunikationswissenschaft"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Publizistikwissenschaft"
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Kommunikationswissenschaft
Werbung
Communication science
71
Internal communication
11
Interne Kommunikation
11
Theorie
10
Theory
10
Public relations
7
Öffentlichkeitsarbeit
7
Advertising
6
Communication
6
Kommunikation
6
Organisationsforschung
6
Organizational research
6
Advertising effects
5
Organisationstheorie
5
Organization theory
5
Werbewirkung
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Allocative efficiency
2
Allokationseffizienz
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2
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Article
70
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Aufsatz in Zeitschrift
Aufsatz im Buch
140
Book section
140
Article in journal
71
Hochschulschrift
55
Collection of articles of several authors
40
Sammelwerk
40
Thesis
36
Graue Literatur
31
Non-commercial literature
31
Aufsatzsammlung
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Lehrbuch
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English
63
German
8
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Broadfoot, Kirsten J.
3
Gustafsson, Karl Erik
3
Cornelissen, Joep P.
2
Fisch, Jan Hendrik
2
Kuhn, Timothy R.
2
Amar, Reuven
1
Arnett, Ronald C.
1
Ashcraft, Karen Lee
1
Bakker, Karel de
1
Ballings, Michel
1
Battenfield, Frederick L.
1
Bazerman, Max H.
1
Beech, Nic
1
Bell, Arthur H.
1
Boonstra, Albert
1
Brown, Stephen
1
Cambini, Carlo
1
Cannice, Mark V.
1
Carmo Reis, Maria do
1
Cho, Soyoen
1
Christensen, Lars Thøger
1
Chwe, Michael Suk-young
1
Cockburn, Tom
1
Cockburn-Wootten, Cheryl
1
Cohen, Erik H.
1
Colliander, Jonas
1
Cooren, François
1
Dahlén, Micael
1
Dawes, Philip L.
1
Deuze, Mark
1
Donner, Bernhard
1
Dresp-Langley, Birgitta
1
Dutta, Mohan J.
1
Faber, Ronald J.
1
Fiedler, Marina
1
Foubert, Bram
1
Fritz, Janie M. Harden
1
Garcia, Mattea A.
1
Gautam, Dhruba K.
1
Gerber, Elizabeth M.
1
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Management communication quarterly
6
Corporate communications : an international journal
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of media business studies
3
Die Betriebswirtschaft : DBW
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business ethics : JOBE
2
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The review of economic studies
2
Annals / The Academy of Management
1
Business communication quarterly : a publication of the Association for Business Communication
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European retail research
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of project management : the journal of The International Project Management Association
1
International journal of sport management and marketing : IJSMM
1
International journal of technology management : IJTM
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of communication management
1
Journal of economics & management strategy : JEMS
1
Journal of management : JOM
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel and tourism marketing
1
Management & organizational history : MOH
1
Organization : the critical journal of organization, theory and society
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Scandinavian journal of management
1
Schmalenbach business review : sbr
1
The Academy of Management review : AMR
1
The Canadian journal of economics : the journal of the Canadian Economics Association
1
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ECONIS (ZBW)
71
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71
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1
Sustainability communication : how to communicate an inconvenient truth in the era of scientific mistrust
Voci, Denise
;
Karmasin, Matthias
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 15-40
Persistent link: https://www.econbiz.de/10014520992
Saved in:
2
Scientific production on corporate communication : a systematic study in Scopus with COVID-19 as a determining factor
Hidalgo-Marí, Tatiana
;
Segarra-Saavedra, Jesús
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10014288169
Saved in:
3
Morale, performance and disclosure
Jiang, Xu
;
Xue, Ying
- In:
The Canadian journal of economics : the journal of the …
56
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014306773
Saved in:
4
Identifying new product ideas : waiting for the wisdom of the crowd or screening ideas in real time
Hoornaert, Steven
;
Ballings, Michel
;
Malthouse, Edward C.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 580-597
Persistent link: https://www.econbiz.de/10011803470
Saved in:
5
Living in media and the future of advertising
Deuze, Mark
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011591603
Saved in:
6
Factors affecting the entrepreneurial intention of students pursuing journalism and media studies : evidence from Spain
Goyanes, Manuel
- In:
JMM : the international journal on media management
17
(
2015
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011341212
Saved in:
7
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
8
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
9
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
10
Transcending transmission : towards a constitutive perspective on CSR communication
Schoeneborn, Dennis
;
Trittin-Ulbrich, Hannah
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009748739
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