//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Messung"
~subject:"World"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Messung
World
Markenimage
54
Brand image
53
Consumer behaviour
36
Brand management
33
Markenführung
33
Brand
23
Markenartikel
23
Marketing management
8
Marketingmanagement
8
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
USA
4
United States
4
Welt
4
Comparison
3
Economic culture
3
Market research
3
Marketing
3
Marktforschung
3
Vergleich
3
Wirtschaftskultur
3
Bewertung
2
Beziehungsmarketing
2
Corporate reputation
2
Culture
2
Einzelhandel
2
Evaluation
2
Firmenimage
2
Großbritannien
2
Japan
2
Kultur
2
Measurement
2
Relationship marketing
2
Retail trade
2
Social values
2
more ...
less ...
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Reprint
Article in journal
5,406
Aufsatz in Zeitschrift
5,406
Aufsatz im Buch
270
Book section
270
Graue Literatur
115
Non-commercial literature
115
Hochschulschrift
102
Arbeitspapier
85
Working Paper
85
Thesis
76
Conference paper
49
Konferenzbeitrag
49
Collection of articles of several authors
23
Sammelwerk
23
Case study
21
Fallstudie
21
Aufsatzsammlung
11
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Mikroform
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
more ...
less ...
Language
All
English
40
Author
All
Keller, Kevin Lane
3
Aaker, Jennifer
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Park, C. Whan
2
Roth, Martin S.
2
Schmitt, Bernd
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Auty, Susan
1
Azoulay, Audrey
1
Bhat, Sobodh
1
Bird, M.
1
Boush, David M.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Freling, Tracy H.
1
Grønhaug, Kjell
1
Gürhan-Canli, Zeynep
1
Henard, David H.
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Hewett, Kelly
1
Holt, Douglas B.
1
Hong, Heung-Ja
1
Iacobucci, Dawn
1
Jacobs, Gabriele
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
8
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Corporate brand and corporate reputation
2
The evolution of brands : from signals of quality to storehouses of trust
2
Measuring and managing brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
7
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
10
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->