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~subject:"Konsumentenverhalten"
~subject:"SME"
~type_genre:"Aufsatz im Buch"
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A Research Agenda for Service Marketing
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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2
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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3
The internationalization of family SMEs : a
literature
review
and research agenda
Rubino, Franco Ernesto
;
Multari, Claudio
;
Valenza, Giuseppe
- In:
The international dimension of entrepreneurial …
,
(pp. 115-136)
.
2022
Persistent link: https://www.econbiz.de/10012807975
Saved in:
4
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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