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~subject:"Konsumentenverhalten"
~subject:"Sozialer Wandel"
~type_genre:"Book section"
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Konsumentenverhalten
Sozialer Wandel
Ethnologie
172
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172
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19
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19
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13
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Handbook of qualitative research methods in marketing
2
Alternative market research methods : market sensing
1
Cross-cultural and critical perspectives on brands
1
Der Haushalt: Neubewertung in der Postmoderne : Beiträge eines internationalen disziplinübergreifenden Symposions an der Universität Münster vom 12. - 13. März 1997
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Globalization as evolutionary process : modeling global change
1
Handbook of research methods for marketing management
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Marketing management : a cultural perspective
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The handbook of marketing research : uses, misuses, and future advances
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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2
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
3
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
4
Designer genes : DNA testing services and consumer identity
Hirschman, Elizabeth Caldwell
;
Panther-Yates, Donald
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 114-133)
.
2009
Persistent link: https://www.econbiz.de/10003787518
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
The value of an evolutionary view to globalizing informatics research : one anthropologist's perspective
Hakken, David
- In:
Globalization as evolutionary process : modeling global …
,
(pp. 336-352)
.
2008
Persistent link: https://www.econbiz.de/10003826603
Saved in:
7
The extended case method in consumer research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 175-185)
.
2006
Persistent link: https://www.econbiz.de/10003445818
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8
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
9
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
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10
An economic and social profile of Australian households in remote areas : influence of European versus aboriginal culture
Fischer, Wolfgang Chr.
- In:
Der Haushalt: Neubewertung in der Postmoderne : …
,
(pp. 215-228)
.
1998
Persistent link: https://www.econbiz.de/10001302919
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