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~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Consumer behaviour
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Einzelhandel
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Retail trade
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Competitive advantage
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Cross-Border E-Commerce
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E-Commerce
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Globalisierung
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Imitability
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International Online Shopping
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International market entry
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Internationaler Markteintritt
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Internationalization speed
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KMU
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Multinationales Unternehmen
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Neo-Institutionalism
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Online Outshopping
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Online Selling
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PLS Analysis
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Resource-based view
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Ressourcenorientierter Ansatz
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SME
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Technology Acceptance Model
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English
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Schu, Matthias
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Morschett, Dirk
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Schramm-Klein, Hanna
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Wagner, Gerhard
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Marketing : ZFP ; journal of research and management
2
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ECONIS (ZBW)
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Determinants and moderators of consumers' cross-border online shopping intentions
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011602905
Saved in:
2
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
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