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~subject:"Konsumentenverhalten"
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Customer Experience : Forum Dienstleistungsmanagement
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Tourist behavior : an experiential perspective
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
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Visitors experiences, expectations and satifaction in trade shows and exhibitions
Alias, Zauyani Zainal Mohamed
;
Othman, Nor'ain
- In:
Tourist behavior : an experiential perspective
,
(pp. 37-47)
.
2018
Persistent link: https://www.econbiz.de/10011856613
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2
Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen
Ermer, Beatrice
;
Wiedmann, Martin
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 87-111)
.
2014
Persistent link: https://www.econbiz.de/10010382783
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3
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
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4
Show and exhibition management : staging the Ford car brand
Landwehr, Rainer
;
Koers, Martin
- In:
Trade show management : planning, implementing and …
,
(pp. 1049-1068)
.
2005
Persistent link: https://www.econbiz.de/10003143659
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5
An appraisal of the purchase behaviour in exhibition : a case study of Trichur Pooram exhibition in Kerala
Mani, K. P.
;
P., Chacko Jose
-
1997
Persistent link: https://www.econbiz.de/10001455224
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